Boise from the "other" side or 360 degree marketing of Borderland
A view of the Boise mill from the Canadian side. Some local leaders want to once again market the Falls and Fort France together as a "360 degree Borderland" with shared marketing costs so it is a regional hub and vacation destination and not a stopover. However, some U.S. business owners fear it will impact their bottom lines.
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Fort Frances Chamber of Commerce Manager Annely Armstrong spent six years travelling almost …
