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CENTER CITY, Minn., April 3, 2020 /PRNewswire/ -- At the dawn of the millennia, out of the cycle of drug trends and addiction rose an unprecedented killer that demanded a new way of thinking and treatment. Responding effectively to the nation's opioid crisis required a fierce conviction and compassion, nimble diplomacy, and thick skin to challenge tightly held beliefs and protocols, uproot deep-seated biases, and ultimately win over hearts and minds and save lives. This is the ongoing legacy of Marvin D. Seppala, MD, the chief medical officer of the nonprofit Hazelden Betty Ford Foundation, and recipient of the American Society of Addiction Medicine's Annual Award.